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POLSKA GRUPA DEALERSKA. Fasten your seatbelts, leads for the car sales will double.

Client :  Polska Grupa Dealerska
Services :  Automotive

Project Driven Results:

Near 100% increase
in the number of sales opportunities

  • Extensive knowledge about the activity of all customers
  • Greater efficiency of sales representatives
  • Open rate and click-through rate of emails: several dozen per cent
  • Real, easy-to-calculate increase in on-line sales (client’s trade secret)

Industry

Car sales – the largest group of dealers for the brands: Nissan, Fiat, Mitsubishi, Ford, Seat, Hyundai, Kia, Suzuki

The challenge

Identifying all sales opportunities from website traffic, increasing the effectiveness of the sales department, and generating sales growth for selected brands and car models.

YouLead Features Applied

Long-term use of a portfolio of Sales and Marketing Automation functions:

  • Monitoring anonymous users
  • Tagging (behavioural profiling of activity on the site)
  • Evaluating user potential (scoring)
  • Lead generation using dynamically personalised POP-UP messages
  • Automatic, dynamically personalised e-mail marketing performed after filling in a contact form
  • Automatically notifying sales representatives that a contact form has been filled in
  • Monitored promotional e-mail marketing