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POLSKA GRUPA DEALERSKA. Fasten your seatbelts, leads for the car sales will double.

Industry

Car sales – the largest group of dealers for the brands: Nissan, Fiat, Mitsubishi, Ford, Seat, Hyundai, Kia, Suzuki

The challenge

Identifying all sales opportunities from website traffic, increasing the effectiveness of the sales department, and generating sales growth for selected brands and car models.

Client :  Polska Grupa Dealerska
Services :  Automotive

YouLead Features Applied

Long-term use of a portfolio of Sales and Marketing Automation functions:

  • Monitoring anonymous users
  • Tagging (behavioural profiling of activity on the site)
  • Evaluating user potential (scoring)
  • Lead generation using dynamically personalised POP-UP messages
  • Automatic, dynamically personalised e-mail marketing performed after filling in a contact form
  • Automatically notifying sales representatives that a contact form has been filled in
  • Monitored promotional e-mail marketing

Project Driven Results

  • Increase in the number of sales opportunities: near 100%
  • Extensive knowledge about the activity of all customers
  • Greater efficiency of sales representatives
  • Open rate and click-through rate of emails: several dozen per cent
  • Real, easy-to-calculate increase in on-line sales (client’s trade secret)