Industry
Banking and Finance – a Polish bank belonging to a group of companies owned by Zygmunt Solorz-Żak. Nearly 100 bank branches throughout Poland and more than 1,300 points of sale and service for the Plus and Cyfrowy Polsat networks.
The challenge
Maximising the effectiveness of an advertising campaign focused on generating sales leads on landing pages.
This task was to be carried out despite the fact that it was impossible to make behavioural profiling due to the simplicity of both the landing page and the advertising message.
YouLead Features Applied
Automatic POP-UP messages with a display controlled by user visit time and behaviour.
Project Driven Results
PLUS BANK about us
JAKUB KŁOCZEWSKI, Marketing Department Director
InteliSoft was tasked with providing mechanisms to increase the number of sales leads during our advertising campaign. The company proposed the use of precisely controlled pop-ups on our landing page.
This goal was achieved by the Sales & Marketing Automation system – YouLead.