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BLACK RED WHITE. Selling the furniture online.

Industry

Furniture manufacturer selling their range on-line and in stationary stores.

The challenge

Identifying valuable customers from the entire website traffic, increasing the effectiveness of e-mail campaigns, and decreasing the level of shopping cart abandonment.

Client :  Black Red White
Date :  January 18, 2017
Services :  Furniture
Website :  www.brw.pl

YouLead Features Applied

Long-term use of a wide range of Sales and Marketing Automation functions:

  • Monitoring anonymous users
  • Tagging (product profiling of user activity on the site)
  • Contact generation using dynamically personalised POP-UPs
  • Decreasing shopping cart abandonment using dynamically personalised POP-UPs on exit
  • Decreasing shopping cart abandonment using dynamically personalised post-abandonment e-mails
  • Automatic, dynamically personalised e-mail marketing performed after filling in a contact form
  • Automatic, dynamically personalised e-mail marketing after every user’s visit to the website
  • Dynamically personalised promotional e-mail marketing

Project Driven Results

  • Increase in the number of contacts: over a dozen per cent
  • Extensive knowledge about the activity of all customers
  • Open rate and click-through rate of emails: several dozen per cent
  • Increase in on-line sales (client’s trade secret): over a dozen per cent