Industry
Furniture manufacturer selling their range on-line and in stationary stores.
The challenge
Identifying valuable customers from the entire website traffic, increasing the effectiveness of e-mail campaigns, and decreasing the level of shopping cart abandonment.
YouLead Features Applied
Long-term use of a wide range of Sales and Marketing Automation functions:
- Monitoring anonymous users
- Tagging (product profiling of user activity on the site)
- Contact generation using dynamically personalised POP-UPs
- Decreasing shopping cart abandonment using dynamically personalised POP-UPs on exit
- Decreasing shopping cart abandonment using dynamically personalised post-abandonment e-mails
- Automatic, dynamically personalised e-mail marketing performed after filling in a contact form
- Automatic, dynamically personalised e-mail marketing after every user’s visit to the website
- Dynamically personalised promotional e-mail marketing
Project Driven Results
- Increase in the number of contacts: over a dozen per cent
- Extensive knowledge about the activity of all customers
- Open rate and click-through rate of emails: several dozen per cent
- Increase in on-line sales (client’s trade secret): over a dozen per cent