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BLACK RED WHITE. Selling the furniture online.

Client :  Black Red White
Services :  Furniture
Website :  www.brw.pl

Project Driven Results:

More than 10% increase in on-line sales

  • Precise customer segmentation allowing for effective communication
  • Almost doubled open rate and click-through rate of emails

Industry

Furniture manufacturer selling their range on-line and in stationary stores.

The challenge

Identifying valuable customers from the entire website traffic, increasing the effectiveness of e-mail campaigns, and decreasing the level of shopping cart abandonment.

YouLead Features Applied

Long-term use of a wide range of Sales and Marketing Automation functions:

  • Monitoring anonymous users
  • Tagging (product profiling of user activity on the site)
  • Contact generation using dynamically personalised POP-UPs
  • Decreasing shopping cart abandonment using dynamically personalised POP-UPs on exit
  • Decreasing shopping cart abandonment using dynamically personalised post-abandonment e-mails
  • Automatic, dynamically personalised e-mail marketing performed after filling in a contact form
  • Automatic, dynamically personalised e-mail marketing after every user’s visit to the website
  • Dynamically personalised promotional e-mail marketing